News Archive — Patisserie Valerie opens its doors in new location


High-end brand Patisserie Valerie shall be relocating to a new premises within Gracechurch Shopping Centre in Sutton Coldfield. Patisserie Valerie shall be moving into their new premises within Gracechurch Shopping Centre on 22nd March, meaning that their current store located on The Parade shall be closing within the next month.

Patisserie Valerie’s new store can be found at:

U114 Gracechurch Shopping Centre

Sutton Coldfield

B72 1PA


The popular brand currently operates over 155 stores across the UK and the Republic of Ireland, and the new store will see the continuance of their expansion plan to open 20 new stores annually. The brand are always looking for new sites to open stores to reach out to their customers, so are excited for the opportunity presented by this relocation.

Patisserie Valerie’s newest café shall encapsulate the brand’s fresh and modern look, whilst maintaining their ethos of being a sheer haven of self-indulgence; the ideal place to indulge!

The Sutton Coldfield store will offer a menu of hot food options including a selection of mouth-watering grilled snacks for that light lunch, and hearty evening meals. The store shall also serve Patisserie Valerie’s signature range of gateau slices and patisserie, the perfect accompaniment to their delicious handcrafted coffee made by trained baristas and a range of loose leaf teas.

The new store shall also offer the brand’s take on the classic Afternoon Tea, including: a selection of decadent finger sandwiches, miniature cakes and patisserie bites, as well as scones served with jam and clotted cream.

The Sutton Coldfield café is also a site to order and collect celebration cakes perfect for any occasion, and also wedding cakes. Customers can choose one of Patisserie Valerie’s indulgent gateaux or even opt to design their own using the company’s innovative Create-A-Cake tool. Patisserie Valerie also offers a bespoke cake service for birthday, wedding and other special occasion cakes which can be discussed with a member of staff in store.

Customers can enjoy 10% off their next visit and be kept up to date with the latest news and offers by signing up to Patisserie Valerie’s Cake Club: T&Cs apply.

Paul May CEO of Patisserie Holdings PLC, the group that owns Patisserie Valerie commented on the relocation: ‘We’re pleased to announce the opening of our new Sutton Coldfield store within Gracechurch Shopping Centre which will serve a delicious menu hot food as well as our signature range of handcrafted cakes. We hope the people of Sutton Coldfield enjoy the delicious treats our new café has to offer!’

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