News Archive — Sutton’s family Jewellers comes to the Gracechurch Centre


Atkinsons The Jewellers relocates to town centre location
Exclusive new ‘Bridal Boutique’, Jewellery from new designers and on-site repairs
Sutton Coldfield’s loyal customers rewarded with state-of-the-art new showroom

After 28 successful years of serving Sutton Coldfield’s loyal customers, Atkinsons The Jewellers is relocating to the Gracechurch centre in time for Christmas.  The family owned business opened its doors on Birmingham Road for the first time in 1990 and has grown to become a leading retailer of fine new and pre-loved jewellery.

The new state-of-the-art showroom at 202 Gracechurch (the old Starbucks) represents a major 6 figure investment for the shopping mall just before the traditional Christmas trading period.  Atkinsons will feature a new ‘Bridal Boutique” – a first in the area, featuring wedding and engagement rings from British designers Brown & Newirth who have selected them as Premium Brand Ambassadors.

Continuing their support for upcoming British designers, Atkinsons have also partnered with Vicki Smith of Vixi Jewellery.  Vicki has worked with a number of prestigious global jewellery brands and is exclusively showcasing her own award-winning range in Sutton Coldfield.

Atkinsons is a local success story having transformed from a small retailer of gold and silver jewellery, watches, antique and pre-loved jewellery with three employees to a multi-million pound group of companies with over 20 full-time employees.  With a focus on competitive prices and excellent customer service the jewellery and online bullion dealer is now one of the most popular retailers of jewellery, and gold and silver bullion and coins in the UK.

Clients buying jewellery still desire the ability to try on a ring and discuss their requirements at length with experienced and qualified staff.  This is still valued when you are looking for that special gift or planning your engagement or wedding.” said Paul Atkinson, owner and managing director, Atkinsons the Jewellers and Atkinsons Bullion and Coins.

  “I would like to thank our loyal customers and staff for their support during the last 28 years.  I am proud of what we have achieved both locally and nationally and with this new showroom we look forward to providing great products and service for many years to come.  We truly believe the high street is not finished and can’t wait to open the doors to our new store in a few weeks time”

Atkinsons welcome customers, existing and new, to visit and celebrate in their success.  The store will continue to offer fabulous jewellery, watches and pre-loved items. They also have an on-site repair and modelling service, including a bespoke jewellery design service.

For more information on Atkinsons Sutton showroom please follow for updates on Instagram and Twitter.

For more information please contact:

Adrian Atkinson
Tel: 07979 554005

Photography and interviews are available on request.

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