What's On


11am – 4pm, Monday 5th – Sunday 18th August

Pick up a score card, putters and balls and challenge your friends and family to 9 holes of FREE floral golfing fun.

We’re celebrating summer with a little outdoors-inspired fun, from 11am – 4pm, Monday 5th – Sunday 18th August.

A little crazy golf is the perfect pastime to enjoy with the little ones on your shopping trip or to let your hair down with friends and with a little floral twist, what’s not to like?

So why not come and hone your inner flower power with some FREE floral golfing giggles?

Meet Keeley Atkinson from Atkinson’s The Jewellers

We’re celebrating Independent Retailer Month by celebrating our very own independent stores and taking the chance to introduce you to the people behind the store name. Today we’re giving you a glimpse behind the scenes at our family-run Jewellery store – Atkinson’s The Jewellers.

  • Tell us a little more about yourself and your role at Atkinson’s The Jewellers? 

Paul and I opened our first jewellery store back in 1990 and from those humble beginnings on the Birmingham Road in Sutton Coldfield we have created Atkinsons in the Gracechurch Centre.

From investing, travelling and trading round the World we have developed a store we are now very proud of. To reach this point it has taken us 28 years!

  • What is your main aim as an independent business?

Our aim as an independent jeweller has always been to provide a first-class service. We appreciate and value our loyal and new customers and always aim to provide pre-loved and new products that the other multiples cannot provide. We like to invest in our customers offering them flexibility, expert knowledge and our time.

  • What challenges do you face while running your business?

As every independent retailer will tell you – it’s not easy working for yourself and at times it can be very challenging. And of course, as we grow these challenges grow and vary. We have to staff, stock and secure a store that is open 7 days a week. We have had to invest a great deal in hi-tech security devices such as smoke cloaks, HD cameras, security staff and personal alarms. 

  • What do you hope the future holds for your business? 

In a new larger store, we have the opportunity to showcase many brands, pre-loved jewellery and onsite workshop and services, all of which sets us apart from the multiples. We also strive to keep ahead with technology in our workshop and services. In the future, we are planning to develop our Bridal Boutique, to expand our bespoke design services, to source new and exciting ranges and hold more special events for our customers and VIP Clients. We will continue to provide a large, unique range of exquisite, pre-loved jewellery - showcasing many different pieces. 

  • Tell us about some of the wonderful products and offers you currently have in store!

We are a brand ambassador for Clogau jewellery; the jewellery worn by Royalty such as William, Kate, Harry & Megan. This beautiful range of Welsh gold / silver jewellery is stunning. All products are packaged in luxurious boxes and bags, complete with cleaning cloths and free extended warranty. 

Our new ranges of jewellery include, fine 18ct white & yellow gold precious stone and diamond collections, elements gold, pearls, Fiorelli, Fred Bennett, Lido and a vast range of Atkinsons Silver & Gold.

We have many in store promotions, from a 10% discount in our workshop our rewards card to exclusive in-store events.  

Meet Justin from TED’s Hot Potatoes 

As its Independent Retailer Month, we thought we’d take the opportunity to introduce you to some of our unique brands and the people behind them and celebrate their successes! Today we meet Justin from Ted’s Hot Potatoes…

  • Tell us a little bit more about yourself and your role at TEDS?

Myself, alongside my brother Nick, run Ted’s. Our parents, Ted and Mary, are still involved in the day to day affairs of running the business. All together, we have run Ted’s for 39 years.

  • What do you think are the greatest strengths with running an independent business?

Running an independent business is often a thankless and very demanding job, but working daily with my family is lovely. Running our business independently also means we have a much closer bond with each and every customer, many of whom we now class as friends. 

  • What challenges have you had to face while running your business?

Running our business is a 365 days of the year job, we have committed all our working lives to building our business in Sutton Coldfield and feel now it’s like home to us, the challenges in moving into a shop have been very difficult at times and now we face the changing face of the high street itself in the last few years. But we are committed and with the support of the centre owners and management, we feel Sutton Coldfield will rise above these challenges and together, we will have a bright future.

  • What do you hope the future holds for your business?

The future for many retail outlets from the biggest to the smallest is well reported these days, but I do feel that shopping within Sutton will always be something the locals will enjoy doing and we hope to carry on serving the children and grandchildren of customers that my father started serving nearly 40 years ago. 

Win the Window!

May – September 2019

This spring / summer, we’re giving you the chance to win a different look each month in our Win the Window competition! 

View the look of the month* in the winning window in the centre and head to Facebook to enter!

There will be a new look each month, with competition dates
as follows:

6th – 26th May 
3rd – 23rd June 
1st – 21st July 
5th – 25th August 
9th – 29th September 

*individual items may be substituted for alternatives of a similar value if availability of sizes dictates. Terms and conditions apply. See Facebook notes for details (during dates the competition is live).